EVERYTHING LOOKS BETTER WITH A BOW ON IT
Our latest fashion collection designed by fashion design icon Jeremy Scott is called PETTICOAT.
Jeremy’s core inspiration came from polka dots. “They are joyful, they just kind of make you smile,” notes Jeremy. Polka dots have been popular for over a century across pop culture, fashion and design. Even Frank Sinatra’s first hit, the 1940 ballad “Polka Dots and Moonbeams”, captures the polka dot trend of the era.
As Jeremy says, “I love designing things. I love creativity and differences, whatever you are designing —clothes, cars, stage costumes for pop stars or strollers… I love the idea that it becomes a part of someone’s life. Whenever I am designing a new project with CYBEX, I think about all of the cool moms that I love and I think about what they would want. Their lives are so vibrant, their style is so cool. They should not have to have a stroller that is sterile, that doesn’t have the personality or the kind of ‘panache’ that they do.”
“I love working with CYBEX because they make such beautifully crafted products. They are so safe and so smartly designed. That is a lovely thing when you are a mom on the go, running from the paparazzi, and I love them. I love being a part of the fabric of people’s lives,” he adds.